AW’24/25
Launching August 26, 9am
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“Trente-Cinq”
is the name of Heimstone’s new Fall-Winter collection, a collection that marks a true turning point. For me, it represents a milestone, a pivotal moment where one closes a book to begin a new one. It’s a stage where we leave behind what is no longer needed to reinvent ourselves.
In a world of constant transformation, where everything seems to move faster and every aspect of our lives is regulated, where society imposes an increasingly oppressive pace with ever more rules, Collection 35 stands as an act of resistance. It embodies a return to the roots, a rebirth where no predefined rule has been followed, where every decision has been guided by intuition and the desire to unleash creativity.
This collection was born out of the desire to capture and express every emotion, every frustration that has shaped my work and life. I wanted each capsule within the collection to be its own universe, a reflection of creative freedom without constraints. This freedom has become an essential value for me, alongside calm, simplicity, discipline, renewal, and of course, audacity and creativity.
**Trente-Cinq** is a collection that speaks of vulnerability and deep emotions, sometimes difficult to express in words but finding their true voice through fabrics, cuts, and textures. It aims to be an ode to authenticity and personal expression, a call to slow down and reconnect with what truly matters.
The first capsule of this collection will be launched on August 26th, 9am.
KEYWORDS
Freedom-Audacity-Creativity-Uniqueness-Personality-Osmosis-Softness-Personalisation-Vulnerability
THE WOMAN
The Heimstone woman evolves in harmony with the brand, growing and transforming with each collection. She embodies modernity and a taste for adventure, always seeking the best for herself and the world around her. Constantly on the move, she combines self-care with mental well-being, expressing her unique identity through her fashion choices. Wherever she goes, she inspires with her originality and determination, becoming a source of motivation for those around her. A true global citizen, she is a model of contemporary femininity, blending elegance, boldness, and mindfulness.
MANUFACTURING
Climate issues and protecting the world we live in are central conversations at heimstone. our mission is to create inspiring clothing designed for more creative self-expression, while being produced in a moderate and thoughtful manner. we believe in responsible beauty, and our commitment to the environment is woven into the very fabric of our products. we carefully select sustainable materials and methods that reduce our ecological footprint. we produce in a moderate and reasoned manner in europe, including paris. learn more about our csr program and our second-hand initiative, timeless: we encourage circularity with timeless, allowing our clients to refresh their heimstone wardrobe without leaving items unused. discover timeless and our take-back program.
MOODBOARD